Grand Attraction of Sellers in Real Estate

The production, acquisition, management and administrative units of a business are very important but not as important as the marketing unit, which enables their recruitment, maintenance, and development, by footing the bills. Marketing remains the very foundation of any successful enterprise and that is why most real estate gurus place their most creativity, persistent and innovative talent. After acquiring a real estate entity, polishing it up with a face lift and evaluating its market worth, the hustle comes in getting the customer attracted and then committed to pay the top most dollars for it.


This is where the art of designing an appropriate, effective and viable ad for the target market segment becomes as important as a heart beat. Without adequate attraction, no seller will ever make a sale leave alone profits. Marketing is all about getting the buyer interested, then attracted, then committed and finally contracted to the item of sale. That is why among the most creative and innovative industries in the world, effective copy writing is king. It has to be if only to attract the mostly indifferent consumer and investor.
Attraction is a stipulated splendor of real estate sales men and women.

To come up with a good advertising copy requires discernment of the buyers need and adherence to the seller’s objectives. Why should a buyer invest his hard earned cash in your real estate and not any other among the available options? A good ad will convince the buyer why and prompt him to act positively. The real estate seller connects with the item of sale at a personal level and is therefore very convincing when he or she speaks about it.

To begin with, the seller identifies his target client, and meticulously studies his or her taste by putting themselves in that client’s position. This enables the seller to determine the wants of the client and what is appealing to them that might prompt positive reaction like buying or renting. A seller first thinks what the customer is thinking and then attracts purchasing resolve by massaging the ego, preferences and world view of the customer. That is why all effective ads speak to the audience at a very personal level and most of the times appeals to each customer as if it was solely intended for them.

A sale is usually an artfully crafted endeavor, beginning with an attention getter, followed by a selling proposition before making the sales pitch. Sellers emphasize on the key features of their item, which makes it more attractive than the rest. It may be a fact, genuinely to the bone, an exaggeration or sometimes an outright lie. But the attraction during a sale is created primarily by highlighting the unique; eye catching features of the real estate, such that it decimates any competing offers.

The common practice among pace setting real estate sales men and women is to list compelling definitions of the strong features of a house for example while ensuring that this concurs with the client’s needs.