How to Dominate a Market with Low Cost Postcards

In marketing the success lies in creativity and innovation. Sheer innovation iced with pragmatic ideas seals deals beyond any wildest dream. For instance, coming up with an idea to mail postcards to around 12,000 homes within a zip code can attest to this. The idea is to saturate these homes with a message carefully designed on the oversized postcards. The total expense may run to the neighborhood of $3,000 but the response is the crucial thing here. The postcards are bound to attract more than 35 calls and a response of around 40%. It’s more than what you may expect. You could find yourself purchasing 7 homes from around 40 leads, all from the initial mailing. The response is not static so its dynamism is experienced as the number of mails increases and callers flood your phone line. This multiple mailing is an effort at increasing credibility. Recurrent consistency attracts potential deals.

The effort will deliver properties which after choosing from, around 8 from a possible 50 will be purchased. This is achieved from concentrating on the right areas.

It’s important to look at the viability of postcards which cost quite low. It is a marketing proposition that should not be ignored at all. It has proved its viability in the long and short run. To dominate a market requires maximum effort and marketing nerves of steel. Postcards which cost less in terms of production and mailing can be ignored easily yet they represent a perfect way to attract more sellers.

To have postcards work for you will require acute strategies on your part. Experiments are highly encouraged as well as a comprehensive personal research. On the other hand consider investing in phone books, the latest version, to make sure you are at par with all the mailing services that can be found in a specific area. This is a perfect marketing virtue geared towards maximizing marketing efforts. As the personal research takes place, you may find print and letter shops. It is to these shops that one should stress the need to saturate a segment of a neighborhood with a certain design of postcard.

The result from this effort is usually profound. For most of the callers, theirs is to be able to confiscate their houses or property the fastest way possible. If you offer them the nearest and easiest way of doing so by sending them postcards then you will have a chance to smile. Sending postcards recurrently will always put you in a strategic point where such callers desperate to sell will get to you. Let’s face it, not everybody knows where to get a person willing to purchase their property. By approaching them through postcards is just another way of saying ‘you want to sell?’ ‘If so then we are here just for you!’

For postcards, the overall cost together with the marketing of the property bought might be expensive. There is no cause for alarm; you have dominated the market since you have a wider choice of sellers to choose from!