Many investors have been involved in strategies that have always been floated around. These are marketing strategies that work well and any failure on the part of the investor does not mean they are to blame. They have worked before, and they are still working for most of the investors within the industry. The problem is in the way the investors apply the marketing activities such as classifieds, postcards and bandit signs. The way they apply them runs them into sheer trouble.
When an investor does not have a single marketing strategy is a mistake to reckon with. Unfortunately, many real estate investors fall prey to this. The placing of bandit signs in certain areas without any planning, reviewing, and testing the kind of response the signs are giving is a perfect route to the house of failure.
Investors fail to get strategies that would work for them and then lack the zeal to stick with them. There are infinite ways of killing the proverbial rat. Some specific ways are quite good as compared to others. Lack of discernment of what really works for you only cost them so much money within the process of marketing.
The other problem which has affected many investors is the lack of sticking to the precincts of their budget which is a waste of their hard earned money. Getting the right amount for a marketing campaign requires that you stick to the budget you have drawn. Otherwise one will surely be distracted from his real estate investment by facing unnecessary cash crunch.
There is another thing that affects investors in the real estate franchise severely. This is the utmost lack of a competitive advantage over most investors. For instance you could have a bias towards the use of attorneys as well as using the available free publicity easily got as an ultimate competitive edge. If you don’t have it, then it is a high time to develop one.
Lack of persistent is a malady that gnaws the heart of real estate investors. This makes many of these home owners to quit the franchise leaving a vast database in terms of leads. This investors do so do not realize what natural gold they have within their reach. They do not realize that what is really required is a dose of nourishment and serious follow-ups.
Many investors have fallen to the unforgivable habit of following their fellow investors blindly. This is one of the most counterproductive attitudes that you can have as a real estate investor. This is clear in the marketing strategies inculcated. These investors are encompassing the same strategies with the ones they have leading to fall in seller calls and reduced business. It is a high time that ingenuity and creativity came to the fore. Think of other strategies, original ones which can maximize your efforts. For example, marketing to attorneys would make sure you get a market and concurrently use less or zero negotiation and competition.

0 comments